Hello, i am Azi
Ecommerce CRO Strategist

Shopify CRO & UX Design Background.

I started my career designing websites. Somewhere along the way, I became more interested in understanding customer behaviour than designing interfaces.

Why do people leave? What stops them from buying? What small improvements create meaningful results?

Those questions eventually led me to CRO.

Over the past 7+ years, I’ve contributed to 500+ CRO-focused projects across ecommerce and worked closely with CRO teams as UX and CRO Designer at agencies like ConversionWise and Conversion Rate Pros.

Today, I help ecommerce brands improve their post-click experiences through better landing pages, funnels, and experimentation.

Experience working with:

0 + Years

Years working across CRO & UX

0 +

Contribution on CRO-focused projects

Top Rated

Verified on Upwork

Collaborate with:

Where I learned the CRO side.

Today Expert Azi

Ecommerce CRO Specialist — Shopify & DTC

I help ecommerce brands improve what happens after the click: better landing pages, cleaner funnels, and experiments that answer a question instead of guessing.

+ CRO Audits + Landing Pages + A/B Testing

May 2026 - Present Conversion Rate Pros

UX/UI and CRO Design — part-time

Working directly with CRO teams to translate testing ideas into designs — fast iterations built specifically to go into A/B tests, not to sit in a portfolio.

+ 50+ Design Tasks + Test Iterations

Sep 2024 - Apr 2026 ConversionWise

UX/UI and CRO Designer — full-time

The turning point. High-converting landing pages, advertorials, listicles and product pages for ecommerce brands — sitting with CRO strategists and turning research and test ideas into interfaces.

+ 310+ Team Projects + 35+ Before/After + Funnel Design

Feb 2024 - Aug 2024 SureGrowth Media

UX/UI and CRO Designer — contract

Fifteen-plus full website redesigns from start to finish, delivered ready for development. This is where structure started mattering to me more than styling.

+ 15+ Redesigns + Dev-Ready Delivery

Jul 2023 - Jan 2024 Investa Garden LLC

UX/UI Designer

Ten-plus complete websites across very different industries. Different audiences, same question every time: what does this visitor need to see before they'll act?

+ 10+ Full Websites + Multi-Industry

Mar 2022 - Present Courses

Instructor — UX/UI & CRO

Turned the tutorials into full courses on Udemy, Skillshare, MSB Academy and JS Academy. Teaching a decision to thousands of students is the fastest way to find out whether you actually understand it.

+ 55K+ Students + 1,000+ Reviews + 5 Platforms

Apr 2022 - Aug 2023 Elemental Business Solutions

Design and Build — WordPress

Designing and maintaining client sites, then building them myself. Working on both sides of the handoff taught me what a developer actually needs from a design file.

+ WordPress + HTML / CSS + UI + Development

Aug 2019 - 2024 Freelance

Web Designer — Fiverr & Upwork

Started taking on redesigns for small businesses. Landing pages, ecommerce stores, full websites. I learned how to ship fast, and how to listen to a client before opening Figma.

+ 160+ Fiverr Projects + 113+ 5-Star Reviews + 18+ Upwork Projects

2016 Where it started

Started YouTube — tutorial videos

A channel, a screen recorder, and tutorials on design and editing. No plan behind it. But explaining something to a stranger on the internet is where I first learned to think about the person on the other side of the screen.

+ 60K+ Subscribers + 300+ Videos + @ExpertAzi

Where I learned the CRO side.

+ CXL

Conversion Optimization Minidegree

+ CXL

Landing Page Optimization

+ CXL

CRO for Ecommerce Growth

+ Conversion Rate Academy

Conversion Rate Optimization Training

+ Skillshare

The Complete Conversion Optimization Course

+ Google

Foundations of User Experience (UX) Design

B.Sc in Computer Science & Engineering

Dhaka International University · 2022 – 2026

+ Education

Why I am different from others

+ DEVELOPMENT

I Understand How Things Are Built.

I started as a developer, so I know what’s technically possible before designs or experiments are proposed.

+ DESIGN

I Design for Conversion, Not Just Looks.

Agency experience taught me that great design isn’t about aesthetics, it’s about helping people take action.

+ BUSINESS

I Think Beyond The Task.

Since trying to build businesses from 2016, I naturally consider revenue, costs, customer psychology, and long-term growth, not just completing tasks.

+ DATA

Every Decision Starts With Evidence.

I don’t rely on opinions. Analytics, user behaviour, and testing guide every recommendation I make.

+ OWNERSHIP

You Don't Need To Manage Me.

Once I understand the goal, I take ownership. I’ll do the research, QA my work, communicate progress, and keep things moving. You won’t need to keep checking in.

+ LEARNING

I Learn Faster Than Most.

AI, CRO, development, psychology, and marketing evolve constantly. I study every day, share what I learn, and actively seek harder problems to solve.

Founders Said It Better Than I Could.

Awesome job. The work was highly effective both in terms of CRO and design implementation. Azi demonstrated exceptional expertise in creating user-centered solutions that drove measurable business results. The attention to detail, strategic approach, and collaborative process were outstanding.

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Ewannic

From Spain

“Azi has been an incredible asset to our team over the last few years. His UX/UI and CRO design work has consistently been creative, thoughtful, and effective—helping us improve user experience and drive real results in conversions. He just gets what makes a design not only look good but actually work. On top of that, he's easy to collaborate with, takes feedback well, and brings great ideas to the table. Always a pleasure to work with.”

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Ammar Anis

Investagarden · United States

“Azi is an incredible developer and a true asset to any project. I've worked with him on multiple websites, including one for a particularly demanding client with a tight budget and an even tighter deadline—and he delivered like a hero. His problem-solving skills, clear communication, and ability to navigate challenges with ease made all the difference. Always great to work with and someone you can count on.”

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Jennifer Asbury-Hughes

Bright Hues Media

This is the 2nd project I have done with Azi. He is amazing at understanding the customer journey and designing pages to clearly communicate the brand messaging. His graphic design skills are great and he has an excellent skills in Figma. We had several calls to make sure the creative was matching up with what I was asking for. I will definitely work with him again!

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Arbvark

Submit-survey

Azi has vastly surpassed my expectations. I was thoroughly impressed and delighted by the remarkable improvements made to the user interface design. Now, the users can perform all tasks in an intuitive manner, without requiring any additional explanation.

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Sara

Developer at HI-O

“Azizul is a real expert in his field. In the short time that we've worked together he has quickly become one of our go-to contractors for UX and eCommerce Design work. He cares about doing a great job, and has the skill to match his passion. We look forward to working with Azi for a long time to come.”

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Nicholas Wright

Founder & CEO at Conversion Rate Pros

"Azi is a PLEASURE to work with! His design skills are top notch and I'm so glad we have found it! I want Azi to be a key part of our design team as we continue to grow and develop! 100% recommended! A+++ Thanks Azi!"

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Wayne

SureRank.io

Azizul is worth every penny he charges. One of the best web design experiences I've ever had. He got all of my requirements and ideas and worked hard to understand the user journey. Azizul researched on his own to better understand the website's niche and intent. He came up with his own ideas that were

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Nelson

CEO at transplantnews

4.9/5 rated by 200+ happy clients

Your Store Can Sell More. Let's Find Where.

Book a free 15-minute call. I’ll look at your store live and tell you what’s costing you sales. No pitch, no obligation.

Hello, i am Azi Ecommerce CRO Strategist

Where I learned the CRO side.

Ecommerce CRO Specialist — Shopify & DTC

UX/UI and CRO Design — part-time

UX/UI and CRO Designer — full-time

UX/UI and CRO Designer — contract

UX/UI Designer

Instructor — UX/UI & CRO

Design and Build — WordPress

Web Designer — Fiverr & Upwork

Started YouTube — tutorial videos

Where I learned the CRO side.

Conversion Optimization Minidegree

Landing Page Optimization

CRO for Ecommerce Growth

Conversion Rate Optimization Training

The Complete Conversion Optimization Course

Foundations of User Experience (UX) Design

B.Sc in Computer Science & Engineering

Why I am different from others

I Understand How Things Are Built.

I Design for Conversion, Not Just Looks.

I Think Beyond The Task.

Every Decision Starts With Evidence.

You Don't Need To Manage Me.

I Learn Faster Than Most.

Your Store Can Sell More. Let's Find Where.

Hello, i am Azi
Ecommerce CRO Strategist