4.9/5 rated by 200+ happy clients

Helping Ecommerce Brands Growth Through UX, CRO and Experimentation

I help ecommerce brands improve their post-click experience through CRO, landing pages, funnels, and experimentation that bring more revenue from same traffic.

Experience working with:

0 + Years

Years working across CRO & UX

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Contribution on CRO-focused projects

Top Rated

Verified on Upwork

Founders Said It Better Than I Could.

Awesome job. The work was highly effective both in terms of CRO and design implementation. Azi demonstrated exceptional expertise in creating user-centered solutions that drove measurable business results. The attention to detail, strategic approach, and collaborative process were outstanding.

Ewannic

From Spain

“Azi has been an incredible asset to our team over the last few years. His UX/UI and CRO design work has consistently been creative, thoughtful, and effective—helping us improve user experience and drive real results in conversions. He just gets what makes a design not only look good but actually work. On top of that, he's easy to collaborate with, takes feedback well, and brings great ideas to the table. Always a pleasure to work with.”

Ammar Anis

Investagarden · United States

“Azi is an incredible developer and a true asset to any project. I've worked with him on multiple websites, including one for a particularly demanding client with a tight budget and an even tighter deadline—and he delivered like a hero. His problem-solving skills, clear communication, and ability to navigate challenges with ease made all the difference. Always great to work with and someone you can count on.”

Jennifer Asbury-Hughes

Bright Hues Media

This is the 2nd project I have done with Azi. He is amazing at understanding the customer journey and designing pages to clearly communicate the brand messaging. His graphic design skills are great and he has an excellent skills in Figma. We had several calls to make sure the creative was matching up with what I was asking for. I will definitely work with him again!

Arbvark

Submit-survey

Azi has vastly surpassed my expectations. I was thoroughly impressed and delighted by the remarkable improvements made to the user interface design. Now, the users can perform all tasks in an intuitive manner, without requiring any additional explanation.

Sara

Developer at HI-O

“Azizul is a real expert in his field. In the short time that we've worked together he has quickly become one of our go-to contractors for UX and eCommerce Design work. He cares about doing a great job, and has the skill to match his passion. We look forward to working with Azi for a long time to come.”

Nicholas Wright

Founder & CEO at Conversion Rate Pros

"Azi is a PLEASURE to work with! His design skills are top notch and I'm so glad we have found it! I want Azi to be a key part of our design team as we continue to grow and develop! 100% recommended! A+++ Thanks Azi!"

Wayne

SureRank.io

Azizul is worth every penny he charges. One of the best web design experiences I've ever had. He got all of my requirements and ideas and worked hard to understand the user journey. Azizul researched on his own to better understand the website's niche and intent. He came up with his own ideas that were... See more

Nelson

CEO at transplantnews

So, How Do I Actually Help DTC Brands

Free

CRO Audit

A 5-minute Loom where I walk your store and name the 3 biggest leaks. Prioritized fixes, no pitch.

2–3 weeks

Landing Page CRO & Design

Pages built for paid traffic. Copy, structure, and design that turn ad clicks into orders, not bounces.

4–6 weeks

Store Design & Redesign

Homepage, collection, PDP, checkout. A full
Shopify rebuild designed around how people
actually buy.

Ongoing

A/B Testing

Hypothesis, variant design, clean measurement. You find out what actually won, not what looked nicer.

Ongoing

Funnel Optimization

Ad click to checkout, every step. I find where
people drop off, and fix the reason they left.

CRO Audit

Free

A 5-minute Loom where I walk your store and name the 3 biggest leaks. Prioritized fixes, no pitch.

Mobile + desktop walkthrough

Your top 3 conversion leaks

A prioritized fix for each

GA4 + Clarity review (full audit)

Landing Page CRO & Design

2–3 weeks

Pages built for paid traffic. Copy, structure, and design that turn ad clicks into orders, not bounces.

Conversion copy written for you using AI

Wireframe, then final design

Mobile-first layout based on Data.

Dev-ready Figma file

Store Design & Redesign

4–6 weeks

Homepage, collection, PDP, checkout. A full
Shopify rebuild designed around how people
actually buy.

Page-by-page redesign

Data based on Design

Use best CRO practice

Clean handoff to your dev

A/B Testing

Free

Hypothesis, variant design, clean measurement. You find out what actually won, not what looked nicer.

Prioritized test roadmap

Variant design

Experiment setup & QA

Analysis, recommendations & report

Funnel Optimization

Free

Ad click to checkout, every step. I find where people drop off, and fix the reason they left.

Full funnel mapping

Drop-off analysis

Step-by-step fixes

Post-purchase flow

More Than Pretty Designs.

These days, every click costs more than the last. Your cost per click keeps going up, and it’s not coming back down.

You can’t control what Meta or Google charges for a click. But you can control what happens after it.

That’s where I help.

I help ecommerce brands turn more visitors into customers and increase average order value (AOV), so you get more revenue from the traffic you’re already paying for.

Over the past 7+ years, I’ve contributed to 500+ CRO-focused projects across ecommerce and worked closely with CRO teams at agencies like ConversionWise and Conversion Rate Pros.

Experience working with:

Six Places Your Store Leaks Money.

+ Analyze

Poor Product Discovery

Visitors land, scroll twice, and leave. They never find the product that was right for them.

+ Analyze

Weak Product Pages

Your PDP shows the product but never sells it. No urgency, no proof, no reason to act now.

+ Analyze

Low Mobile Conversion

Desktop converts fine. Mobile, where 70% of your traffic lives, quietly bleeds sales.

+ Analyze

Checkout Friction

They added to cart. Then a surprise cost, a forced account, or a clunky form killed the sale.

+ Analyze

Unclear Value Proposition

Visitors cannot answer “why buy here?” in 5 seconds. So they go back to Google.

+ Analyze

Trust Issues

No reviews visible, weak guarantees, generic photos. Nothing tells a stranger it is safe to pay you.

Every Store Leaks Differently.

Project title

Shopify CRO & UX Design Background. I started my career designing websites. Somewhere along the

Three Steps. No Guesswork. Just CRO.

Diagnose

I go through your GA4, Clarity recordings, and every key page. I find where money is leaking.

Prioritize

Not every problem deserves immediate attention. I focus on the opportunities with the highest potential impact.

Design & Test

I design the fix in Figma, ready to build and A/B test. Results get measured, not assumed.

FAQ

4.9/5 rated by 200+ happy clients

Your Store Can Sell More. Let's Find Where.

Book a free 15-minute call. I’ll look at your store live and tell you what’s costing you sales. No pitch, no obligation.